Tuesday, October 30, 2012

It's not crazy...It's sports.

Recently, I watched the ESPN commercial about an ordinary man who shares the name of a superstar and the disappointment of the people around him when they find out the truth. Below I've attached the video:



Honestly, I found this commercial actually very funny to watch and clever of the directors to utilize this concept because in reality many people have the names of stars and when they do go out everyone is disappointed to find out they are not who their names set them out to be. One thing I'm not sure about this commercial is what it's actually promoting and how the line "It's not crazy...It's sports" has to do with the concept of the commercial. Even though this is a great concept for a commercial, I feel as if it failed to promote ESPN and the tag line but it did succeed in generating a great viral video that does reach a younger audience such as myself!



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